A tropical drinks brand built on one idea — that the dot between NAS and TY is where the fruit lives. Warm, playful, and unmistakably pineapple.
Both reference decks circled the same instinct without committing to it: the period in NAS.TY is the most ownable element in the name. We make it the brand's beating heart.
Pineapples, hearts, and sliced citrus all appeared across the early concepts. Rather than pick one as a separate icon sitting beside the words, we collapse the symbol into the wordmark. The full stop becomes a pineapple cross-section — a sun, a slice, a seed — so the name can never be written without the brand showing up.
Meaningful: the dot is literally the "ty" (tasty) payoff of the name — the sweet center.
Unique: a punctuation-mark-as-fruit is rare in F&B branding and survives at favicon size.
Flexible: the same dot scales from neon signage to a stamped cup lid.
One primary lockup plus a family of marks for different surfaces. Every variant keeps the pineapple-dot as the constant.
Pineapple yellow does the talking; everything else stays warm and quiet so the fruit always reads as the hero.
A soft modern serif for warmth, a geometric sans for clarity, and a mono for the playful labelling that ties back to the "punctuation" idea.
Warm, a little cheeky, never trying too hard. Short lines that sound good said out loud across a counter.
Master tagline. Sets the tropical, optimistic tone.
The "warm hearts" promise — built for community moments.
Playful nod to the logo idea — works on packaging seals.
How the marks sit on the surfaces customers actually touch.
A few guardrails to keep the dot doing its job.